You may have the most spectacular WordPress website in your industry, but it will never reach the right audience or convert well if it is not optimised. One of the biggest benefits of optimising a WordPress website using SEO best practices is that it will create a better user experience which is essential for maximising conversions online whether it be for online sales or newsletter subscriptions.
Search engines and customers are highly unlikely to find your website unless they accidentally stumble upon it if the site is not optimised for strategic keywords that people are actually searching for. When you optimise your WordPress website you should see traffic for the website increase month on month and year on year. This should result in business growth.
Hubspot research states that over 50% of website visitors will abandon your website if it takes three seconds to load. It is essential to get your website speed as low as possible to enhance your website performance and minimise the bounce rate. Having a faster website than competitors will give potential customers an excellent first impression for your business and will give you a far greater chance of converting website visitors into paying customers due to their positive user experience.
There are many ways to optimise your WordPress website which relate to user experience. When analysing your website for SEO effectiveness you should look at the following:
- Is the website mobile friendly?
- Do images load quickly?
- Is the website easy to navigate?
- Can people easily find your website on Google?
It is important to satisfy the above requirements by making any necessary adjustments to get the very best from your website.