1. Search Engine Optimisation
Firstly, repeat this mantra after me:
“Pinterest is not a social network, it’s a visual search engine!”
Pinterest is often included amongst the most popular social media channels on the internet, but it is important to treat Pinterest like a search engine, not a social network, when drawing up your digital media plan. Search engine optimisation should be at the forefront of your Pinterest strategy. Use strong, specific and targeted keywords in both the descriptions of your pins and your boards. Avoid using many iterations of the same keyword or “keyword-stuffing” however, as this is unnecessary since Pinterest recognises variations of keywords automatically.