Introduction to Pinterest
In 2019, Pinterest was the 5th most popular social media platform in Ireland, with 700,000 Irish monthly active users. While this may not seem like a lot compared to the likes of Facebook, you shouldn’t dismiss Pinterest just yet. Pinterest’s audience remains somewhat more niche which makes it ideal for businesses who’s target market fits into this category.
Pinterest users also tend to be highly engaged and 93% of active pinners have stated they use a platform to plan their purchases.