What You Need to Know About TikTok before you Dismiss It
There has been a lot of talk about TikTok by many social media experts such as Hubspot since it was launched in 2018. We thought it would be worth looking further into this to see what all the fuss is about. This article summarises our findings and should help you to easily determine if TikTok is a good match for your business or something you can afford not to worry about for the time being.
TikTok has a huge fanbase among Generation Z and has reportedly reached over 800 million active users worldwide. The parent company for TikTok is ByteDance who purchased a lip-syncing app called musical.ly. They merged the 100 million active users for Musical.ly with TikTok in 2018. By October 2019, TikTok was the top free app in the entertainment section of the Apple App Store and available in 155 countries worldwide.