About this Programme
Our SEO training workshops cover the latest trends in SEO (Search Engine Optimisation) and will take you through how Google updates affect results as well as the ever-increasing importance of mobile and local search.
This workshop has been developed based on our years of experience running successful SEO campaigns for clients to help you understand not just how to optimise websites but how to measure, analyse and improve your campaigns for consistent and sustainable results.
Taking this training course will give you an understanding of technical on-page SEO and you will learn how to further improve your rankings with off-page SEO techniques. Google and other search engines are highly geared towards providing the best user experience to their users. This training workshop focuses heavily on improving the user experience of your website in order to be deemed by search engines as user friendly which has a significant impact on how they rank your website.
The workshop also analyses the websites of your competitors and identifies opportunities to potentially rank above them for strategic keywords or websites that should be used as a benchmark for your business. We will show you how to use SEO software and Google tools to identify the best keywords to use and how to always ensure that the SEO for your website is healthy.
Topics Covered
- Understanding Search Engines
- SEO Software Tools
- On-page SEO
- Off-page SEO
- Competitor Analyses
- Measurement & Reporting
Who is the workshop suited for:
- Business Owners
- Management
- Marketing Staff
Workshop Duration: 4 Hours
