• Search Engine Marketing (SEM)

    Search Engine Marketing | SEM | Marla Communications

Search Engine Marketing (SEM) is a fantastic tool for businesses to dramatically increase their website traffic and online sales in an extremely short timeframe.

Search engine marketing is widely known as Pay Per Click advertising. Google Adwords is the usual port of call for Search Engine Marketing campaigns but it is also important to consider the Bing and Yahoo advertising platforms.

Search Engine Marketing | SEM | Marla Communications

Google Adwords campaigns are the most effective way of driving targeted visitors to your website for the various products and services that you offer. Implementing a Google Adwords campaign should be considered a critical part of an integrated digital marketing strategy. These campaigns are most effective when there is a special offer on your website or if you are launching a new product or service.

The more important element of your Search Engine Marketing campaign happens before we go near Google Adwords. Firstly, we need to break down your business strategy, customer profiles and the specific actions we require from your target market. Campaigns are only as good as the landing pages that paid traffic visit when they click your ad.

Target Dimensions | Marla Communications

Landing Pages

Landing pages need to be extremely effective to encourage your paid traffic to take the next step and purchase your product or service online. We test various landing page options to make sure that every aspect of your campaign delivers. Every click costs you money so you must make every click count!

Pay Per Click | Marla Communications

Pay Per Click

Are you considering running a Pay Per Click advertising campaign? Maximise the return on your advertising budget with our Search Engine Marketing report with easy to follow tips to get the most out of your Google advertising budget.

Would you like to significantly boost your website conversions with a Search Engine Marketing campaign?

Meet us for a chat and see how you can drive the right visitors to your website with the most effective pay per click strategy. We also provide Search Engine Optimisation services for businesses that need to improve the organic ranking of their website on search engines.

SEO is extremely important for the long-term success of your website.