How to use GA4 to understand, analyse and interpret your website traffic
€60.00
Google Analytics 4 has now replaced Universal Analytics, providing users with even more insights and information about their website visitors.
Reviewing and analysing your Google Analytics data gives you powerful insights into how consumers interact and shop on your website. The detailed data allows you to make informed decisions about your business. In this session, our Web Developer and IT Expert Gary Hearne will bring you through a step by step process in configuring and using GA4 correctly.
Topics covered include:
- Linking Google Ads / Search Console
- Ensuring data collection settings are correct.
- Using insights & cards
- Creating custom events / conversions
- Creating custom path / funnel exploration
Date: Tuesday 27th June 2023
Time: 11am – 12:30pm
Cost: €60
