How to re-orientate your business through the use of Business Personas
By understanding your customers values, pain points, wants and challenges, you can develop highly targeted and effective marketing and sales strategies – it really is that simple!
In this masterclass, delivered by our Managing Director, Sheila Gallogly will guide you through the process of understanding, developing and implementing persona thinking in your business.
Topics covered include:
- How to quickly segment your customer base into personas
- How to develop each persona, capturing the communication preferences, platforms and content requirements
- How to prioritise your business personas to ensure you focus on those with the most growth and financial potential
- How to develop a one pager plan per persona that is extremely targeted, measurable and linked to your business objectives.
Date: Tuesday 21st November 2023
Time: 11am – 12:30pm
Unit G16, City Enterprise Centre,
Waterford Business Park, Cork Road,
Waterford City. X91 TR79
Tel: 051 853 650