“The team at Márla Communications developed a website for the retail arm of our business under the trade name Tregan Craft Centre. Working with Gary, Paul and Ann Marie made the process seamless from concept and design through to the high spec finished product. We found the approach from Márla Communications allowed us to effectively communicate the website we were looking to deliver, and the end result has exceeded our expectations! Marla delivered an excellent website on time and on budget.”
– Sonia Joyce, Business Owner, Tregan Craft Centre
Project Background
Tregan Craft Centre located in Cobh, Co. Cork was established in 2012 to complement an existing tourism business, the Titanic Experience. Cobh. Tregan Craft Centre is a high-end gift shop targeting international tourists with Irish made knitwear, crafts and accessories. The primary target market for the online shop comprise of high net worth International tourists (in particular US), who have visited the Titanic Experience in Cobh and have developed an affinity with the country and all it has to offer. A further market within this cohort are Americans who have a strong connection with Ireland.
Project Scope
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Phase 1.
Scoping
Workshop
Phase 2.
Research &
Design
Phase 3.
Development &
Construction
Phase 4.
User Testing &
Refinement
Phase 5.
Finalise &
Launch
Phase 6.
Training &
Support
Project Goals
The brand positioning for the new Tregan Craft Centre website was articulated in our first session, and was clearly to convey a progressive Irish fashion entity with a distinctive Irish influence. It was critical that the website reflected the high-end and premium image which Sonia and her team had successfully created for the Craft Centre. With this in mind, the website needed to feature high-quality imagery of products, people and locations, along with clear navigation and strong Calls to Action. Another key objective of the website was sales growth – through a combination of market expansion and driving sales outside the typical tourism season.
Technical Specification
As an online store, it was imperative that we developed an intuitive and easy-to-navigate website structure, that allowed visitors to quickly find the product they are looking for and complete their purchase with minimal effort. As the product range will continue to expand, we built the website using a scalable e-commerce platform that accommodates future growth in terms of products, and also that supports secure transactions and inventory management. As we are targeting the US marketing, it was also important to include a Currency Switcher to provide both US Dollar and Euro options. The website was developed to be responsive and accessible across all devices/screen sizes, providing the same seamless experience for users regardless of device. Finally, the website needed to be integration Google Analytics, Tag Manager, and Search Console to track user behavior, understand customer preferences.
See our work
tregancrafts.com
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