Website Design Case Study for Tourwise Ireland

“We are absolutely thrilled with our new website! The team at Márla Communications listened to our needs and preferences, and the outcome is a highly professional and visually captivating website that showcases our diverse range of services. I also feel the personality of the team comes across throughout the site. I wanted the website to reflect our team – fun, experienced, and professional and this has been achieved. I would highly recommend Márla Communications”.

Kira Makela, Business Owner, Tourwise Ireland

Project Background

Tourwise Ireland is a Destination Management Company which provides comprehensive destination services catering to both Business to Business groups and individual travellers, mainly from the Nordic region. They have been in business for over 20 years, and has developed strong relationships with Travel Agencies. Before contacting Márla Communications, Tourwise Ireland had been operating with an outdated website, that was built on an obsolete platform, making updates cumbersome and limiting its functionality.

Furthermore it failed to capture the vibrant personality of Kira and her dedicated team, and it did not showcase the diverse range of services offered by the business.

Project Scope

Graphic Design
Video Development

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Phase 1.

Scoping
Workshop

Phase 2.

Research &
Design

Phase 3.

Development &
Construction

Phase 4.

User Testing &
Refinement

Phase 5.

Finalise &
Launch

Phase 6.

Training &
Support

Project Goals

From the outset, the brief was very clear – the new website was all about enhancing User Experience, ensuring a user-friendly design with excellent navigation, responsive layout and fast loading times. It also needed to present a comprehensive overview of the services offered, emphasising the team’s expertise and capabilities. We agreed that a combination of strong video footage, impactful imagery and clear Calls to Action were essential for the new website. As the success of the business is very much linked to Kira and her team, it was critical that the new website captured the personalities of the team, and presented Tourwise Ireland as an approachable, knowledgeable and unique business.

Technical Specification

It was of utmost importance that the CMS used allowed all members of the Tourwise team to easily manage and update website content. Other requirements, included as standard on all our websites included image optimisation, responsiveness across all devices and integration of Goggle Analytics 4.