• South East Palliative Care

South East Palliative Care

When the HSE contacted us to develop a brand that communicates hope and support for the new Palliative Care Unit in the Southeast, we felt both honoured and somewhat daunted by the task.

Compassion, Respect and Dignity

Palliative care are two words no one ever wants to hear, and we felt we needed to treat this brand with the compassion, respect and dignity it deserved. After undertaking extensive research, it was clear that a large proportion of the existing palliative care brands are somewhat final and melancholy in nature. We felt there was an opportunity to communicate positive values, while ensuring we didn’t undermine the patients or family’s journey.

Brand Solution

The five counties within the South East were represented with their own distinct colour, brought together by the commonality of a river that runs through each county. The colours chosen represented each county but also emotions of hope, openness, support and acceptance. The brand has become an integral element of the internal and external conversation in relation to the Palliative Care Unit, including signage, interior colours and the use of iconic leaves.

normal-version
irish-version

Other projects of Interest

Wildflower Restaurant Logo
Pollinator Brand
Kilkenny Wildlife Detective
DCU Business School Website Design
Brand Design Agency - Enbarr Vision Logo
Sienna Home Furnishings | Marla Communications
Hodgins Sausages
Kerrigan's Butchers Branding | Marla Communications
zanna cookhouse
Lawlor Burns & Associates Logo
Grogan & Brown Artisan Butchers
Coffee House Lane - Brand Design
The Book Haven - Brand Design
Aoife Hearne | Marla Communications
Irish Farmers Journal - Brand Design
Life Kitchen | Marla Communications