Glen Áine Foods
Glen Áine Foods are at the forefront of the Irish meat manufacturing industry and required a fresh new brand to embody that fact.
The original black and burgundy Glen Áine Brand was quite old and tired and needed a full overhaul. The concept behind then brands icon is a symbolic version of the rolling hills leading to a glen, but also, creates a ‘fada’ over the A in Áine. The introduction of a stable sans serif font helped modernise the brand feel.
From approval, we then applied the brand to various applications such as livery, signage and printed literature. We then created a website to reflect the new brands ethos and pride in quality.