About this Programme
Creating consumer personas is a strategic exercise to characterise and better understand your target market through developing fictional profiles in order to make better marketing plans. Identifying personas for your business helps to develop empathy with your customers and prospects who want or need your products and services.
Persona development training is a great way to encourage your employees to think about the needs of your target audience effectively instead of thinking about solutions first.
Our persona workshops identify customer profiles, highlight their pain points and discover opportunities for your business using a systematic methodology. We use our findings from the workshop and our market research data to identify the key personas that are most valuable to your business.
This workshop has been designed for individual businesses to be a powerful strategic and business management tool. Through facilitating an open and constructive brainstorming session with senior business management and customer facing staff, we capture key nuggets of information that are the building blocks for developing consumer personas for your business. Once your consumer personas are on point, we will help your business to create a marketing strategy with consumer personas at the heart of the plan.
Who is the programme suited for:
- Business Owners
- Senior Management
- Middle Management
- Customer Service / Facing Staff
Workshop Duration: 4 hours