Make sure your ads only appear to the right audience and for the products or services they are searching for online. Wasted clicks add up fast.
2. Stand Out from Competitors
Optimise every webpage for the keyword or phrase that you want the webpage to be found on search engines for. Low website traffic consisting of highly interested visitors is much better than lots of website visitors that will never use your brand.
3. Make Ads Easy to Understand
Browsers on Google are exposed to multiple PPC ads everyday. Only ads that capture their attention quickly have the best opportunity for success.
4. Continuously Test and Iterate
If your ads are not performing well, don’t be afraid to stop them and make small changes like updating the call to action text or the headline. These small changes can make a big difference to your ads.
5. Use Clear Call to Actions
Make it clear to your target audience exactly what action you would like them to take. This gives them direction and it reduces the likelihood of uninterested people clicking on your ads and wasting your advertising budget.
Follow these five tips and you will set your business up for success on Google Adwords. A good PPC strategy will help your business to achieve great results. Just make sure you know what you are doing when setting up a PPC campaign. The wrong strategy can be extremely costly for your business.
We hope you found these tips useful and please feel free to contact us if you need help with your PPC strategy. We offer a range of PPC services for all business sizes using our tried and tested approach.