Are You Making the Most Out Of Google Ads?
If you are reading this article you are most likely considering a Google Ads campaign and not quite sure how to get the very best results for your budget?
A lot of businesses face this same decision everyday. Pay Per Click (PPC) advertising is one of the most cost effective ways to make new customers. A big advantage with PPC is that potential customers are searching for you, not the other way around.
Google Ads is the perfect tool to increase traffic to your website and to attract the right target market for your products and services. We always recommend that businesses do their research first to discover best practices for PPC campaigns before they start to spend money.
It is extremely important to have a strong strategy in place for any PPC campaign. Google Ads campaigns can become quite expensive and a serious waste of money if they are not set up correctly or targeted at the right audience. Make every click count as every click will cost you money.
If you build the right campaign then your customers will come. PPC campaigns can explode your website sales if you know what you are doing. The trick is to get the basics right and identify what objectives your need to achieve in order to get a return on your investment.
In this article, we will be sharing our top five tips to succeed with a PPC campaign to boost your online sales. Let’s begin and see how you can get the very most from a Google Ads campaign.
1. Know your Audience
Before you consider setting up a Google Ads campaign, you must make sure your ads appear on relevant search results for browsers on Google. If someone clicks on your ad and then quickly leaves your website because you are not offering what they are looking for, then you just lost some of your advertising budget on a wasted click.
It is good practice to have relevant positive keywords. These are terms that potential clients are searching for that could bring up your ad. If you have an online clothing company then you should target keywords like “clothes store”, “designer dresses” or “men’s shoes”.
We always recommend seeking advice from a professional who has the expertise to give you the highest return on investment (ROI) for your PPC campaign.
A good rule of thumb is to only advertise products and services that are your best sellers and have high profit margins.
If you don’t offer product’s that could be associated with your online business then you will need to insert them into your campaign as negative keywords. Negative keywords ensure your ad will not show up when someone uses these negative keywords on Google. This will make your PPC campaign more efficient by preventing you from wasting ad spend on clicks from people who are unlikely to buy your products and services.