Search Engine Optimisation (SEO)

A robust Search Engine Optimisation (SEO) strategy is essential for every business.

Search Engine Optimisation (SEO)

SEO Planning
Keyword Research
Technical Optimisation
On Page Optimisation
SEO Reporting

Search Engine Optimisation is the process of attracting users to your site via organic search engines. We can help you find the terms people are searching for to increase your sites visibility.The ultimate aim of Search Engine Optimisation is to ensure you are organically found on page one of search engines such as Google, Bing and Yahoo. Reaching this objective must be an integral part of your digital marketing strategy. The world has changed quite dramatically since the explosion in popular culture of the internet. Human behaviours have adapted significantly over recent years as a result of our dependence on the internet in our day to day lives. The statistics speak for themselves and they speak volumes.The higher your website ranks on Google, the higher the traffic will be to your website. Marla Communications can help with the On page optimisation and the technical optimisation of a website. These are 2 of the 3 components in improving your search results. The final step is off page optimisation which involves getting quality backlinks to your site, pages and posts. We can also advice on this process.There are now over 200 million searches every minute on Google. In Ireland, we spend 19.4 hours per week online. We now spend more time online than we do watching TV! The most important stat for businesses to understand is that 86% of Irish people research online before making a purchase. This is the most resounding reason as to why your business needs to perform well on search engines.

If your competitor ranks above you on search engines then they will get the lions share of traffic and your potential customers.

SEO Planning

At the planning stage we will:

Identify objectives and KPI’s to be agreed during the workshop
Keywords to be discussed and research to be agreed
Conduct a website competitor analysis and identify opportunities to improve ranking based on competitors in your field

Keyword Research

The first step in the Search Engine Optimisation process is to undertake keyword research. This will give you an idea of how many monthly searches are being performed for specific phrases. An original list should be supplied by the client, and after we perform some keyword research we can expand on the list where there are opportunities to drive more traffic.

We will generate a report on the average monthly search volume for the keywords in your target market area so you can make a clear decision as to which keywords you should target.

These keywords should then be included in the content that you provide, used in headings and paragraphs where relevant, they should also be used as internal links on the site so whenever they are mentioned they link to the relevant page.

Knowing the words that your target market use most online to search for what they are looking for will give you a distinct advantage when communicating to them as you will know what your market is looking for and what key phrases resonate with them. This report can then be used as a roadmap for setting up SEO for your website. Businesses that have taken the step of conducting a keyword analysis are significantly more likely to get better Search Engine Optimisation results for their websites.

The responsibility of adding the keywords to the website content for SEO purposes based on this report will lie with you.

If your competitor ranks above you on search engines then they will get the lions share of traffic and your potential customers. This is where we come in. Our Search Engine Optimisation experts can work on all elements of search engine optimisation for your website. This essential service ranges from a technical, content, on and off page optimisation perspective.

We drive your Search Engine Optimisation results, using the most recent Google updates, to ensure you are not only found, but found regularly. Make sure you are found for the right keywords on search engines.

Complete our form below and we will send you a Search Engine Optimisation report with easy to follow tips to maximise your ranking on Google, Bing and Yahoo.

Get Free SEO Report

There are now over 2,000 million searches every minute on Google

We provide our client’s with a comprehensive Search Engine Optimisation service which includes:

Technical Optimisation

Improve website performance by compressing images and serving them in next gen format (wepb) on the site which can dramatically in-crease load times (Google ranks this feature)
Analyse website speed and make adjustments if necessary
Setup XML Site-map and submit to Google via search console
Set up Google Search Console account for Search Engine Optimisation analysis
Set up Google Analytics for website

On Page Optimisation

Integrate keywords into H1 and H2 tags of each page on the website
Populate Meta Title and Descriptions as provided with content. Will be tweaked as required.
Strategically position targeted keywords into content of each page of the website where relevant, phrases may need to be removed to avoid keyword stuffing. It’s important that the content reads naturally.
Add internal links on website content to other internal pages on the website. This is essential for a better User Experience too.
Hyperlink keywords for internal and external links on website.
Optimise images, rename the image accordingly and set title and Alt tags
Ensure all website URL’s contain keywords for their particular pages
Audit every link on website to ensure there are no broken links and every link works as intended
Set website up on Google Business with link to site and contact details
Setup page Schemas where applicable to help search engines list your content. E.g. if your site has recipes the schema informs the search engine of the contents expected for a recipe such as cooking time, preparation time.

Reporting & Monitoring

Analyse current website traffic on Google Analytics & Search Console
On-going monitoring and adaptation of Search Engine Optimisation for a 3 month period
Monitor performance of website and provide a detailed report of how SEO strategy is performing at the end of each month
Create content marketing strategy for creating new content on website for chosen keywords (a separate quotation can be provided for this service)