Focus Groups are an essential part of a detailed marketing strategy.
Focus groups can be used to explore factors which influence consumer purchasing decisions, they are often used to probe the emotional issues which drive people’s behavior. This research method is an ideal means of gathering consumers views in relation to new products or services, companies typically use focus groups at the early stage of product development allowing them to gather direct feedback from their target market in relation to a product / service they are developing, allowing them to bring the correct product / service to market.
Our experience in conducting consumer research, and in extracting meaningful business insights, is extensive. Over the past decade, we have undertaken market research for both public and private bodies, and have enabled these organisations to make informed decisions within a number of strategic areas in their business, including:
• Testing new product concepts/new product ideas
• Assessing an existing service
• Investigating growth opportunities
• Amending/Improving an existing product
• Blind taste test against leading competitors
Focus Group Management
We operate our focus groups based on an Information Funnel’, which starts with the bigger picture, and seamlessly brings respondents / participants through a process that finishes by focusing exclusively on our client company’s products: