Facebook Training
Facebook is currently the most popular social media channel in Ireland. This makes it a powerful marketing tool for businesses and an extremely effective method of communication. Our Facebook half day courses help businesses to understand best practices for strategically using Facebook to achieve their business objectives. The following topics will be covered on this course:
- Understand How & When People Use Facebook
- Analyse Performance with Facebook Insights
- Schedule Posts on Facebook
- Boost Posts on Facebook
- Discover Facebook Analytics for Identifying Target Audiences Strategically
- Advertise with Facebook Ads
LinkedIn Training
Having a presence on LinkedIn is essential for every B2B company and their key employees. LinkedIn is the perfect marketing channel to network with peers and prospects online which elevates both corporate and personal branding. Our LinkedIn training course teaches participants how to get the very most out of their personal and company LinkedIn pages. The following topics will be covered on this course:
- Maintain a Professional LinkedIn Profile
- Connect with Peers and Potential Business Leads
- Engage Connections with Attention Grabbing Posts
- Create & Manage a Company LinkedIn Page
- Boost Followers for LinkedIn Company Page
- Schedule Posts on LinkedIn
- Strategically Advertise on LinkedIn
Twitter Training
Twitter is the place to be for people looking for the latest news and updates from their favourite brands and celebrities. It is also a fantastic channel for networking online and listening to what people are actually saying about your brand. Our Twitter training course shows participants how to strategically use Twitter to get past all the clutter and to chirp with the right people. The following topics will be covered on this course:
- Set up a Twitter Profile & Avatar
- Build Followers on Twitter
- Engage Followers with Retweets, Hashtags and Mentions
- Schedule Posts on Twitter
- Analyse Performance with Twitter Analytics
- Track Mentions on Twitter
- Promote Your Brand with Twitter Ads
Instagram & Youtube Training
Instagram is the fastest growing social media channel amongst millennials in Ireland. This platform is the best place to be for businesses that want to promote their products and services to a young and vibrant target market. Youtube is the second largest search engine in the world after Google. People are increasingly looking for videos on Youtube for solutions to their online searches more readily than text-based content. The following topics will be covered on this course:
- Set Up an Instagram Account
- Build followers on Instagram
- Increase Audience with Hashtags and Mentions
- Schedule Posts on Instagram
- Analyse Performance with Instagram Analytics
- Create Stories on Instagram
- Share Videos on IGTV
- Set Up a Youtube Channel
- Upload & Optimise Videos on Youtube
- Share Videos on Websites & Blogs
- Analyse Video Performance with Youtube Analytics
Basic SEO Training
Our online SEO training courses offer a personalised and interactive SEO training experience for participants looking to maximise their search engine rankings for strategic keywords and drive increased traffic to their website. This training courses will take businesses through all the steps from identifying valuable keywords right through to submitting their website maps to Google. The following topics will be covered on this course:
- Understand the Importance of SEO
- Identify Strategic Keywords for Your Website
- Get On-Page Optimisation Right
- Learn About Off-Page Optimisation
- Understand how to use Google SEO Tools
Google Search Engine Ads Training
This Google Ads training course focuses on linking business objectives to goals for Google Ads. Participants will be given an understanding of the fundamentals for Google Ads in order to ensure that they maximise the return on their ad spend investment in terms of online conversions and branding. Businesses will also learn specific features of Google Ads so that they can successfully perform every stage of a Google Ads campaign. The following topics will be covered on this course:
- Understand How Google Charges for Ads
- Pay Less for Impressions & Clicks
- Set Up a Google Ads Account
- Identify Keywords for Google Ads Campaign
- Get the Campaign Structure Right for Google Ads
- Create & Test Ads to Find the Right Formula
