Duration: 3 x 3 hour sessions Maximum participants: 5
Our advanced Google Ads training course teaches businesses how to create and manage search engine ads, display ads and the new smart ads through the Google Ads platform. Participants will be shown how to set up strategic marketing campaigns such as scheduled campaigns and remarketing campaigns. The following topics will be covered in each training session:
Session One: Google Search Engine Ads
- Understand How Google Charges for Ads
- Pay Less for Impressions & Clicks
- Set Up a Google Ads Account
- Identify & Strategically Choose Keywords for Google Ads Campaign
- Get the Campaign Structure Right for Google Ads
- Create & Test Ads to Find the Right Formula
- Monitor Performance of Ad Campaign with Google Analytics
Session Two: Google Display Ads
- Learn about Google Display Advertising Options
- Set up a Display Advertising Campaign
- Target Website Visitors with a Remarketing Campaign
- Improve Display Ads with Google Ads Metrics
Session Two: Google Display Ads
- Learn about Google Display Advertising Options
- Set up a Display Advertising Campaign
- Target Website Visitors with Remarketing Campaign
- Improve Display Ads with Google Ads Metrics
Session Three: Google Smart Ads
- Understand the Benefits of Google Smart Ads
- Set up a Smart Ads campaign
- Target Audience by Preferences or Locations
- Test & Improve Smart Ads with Google Ads Metrics
- Monitor Performance of Ad Campaign with Google Analytics
