We start every brand or marketing engagement with a pretty intense workshop, where our team of marketers, creatives and digital experts meet with your team to explore, discuss, debate and challenge. The output of this workshop marks the first step in the creation of an accurate, powerful and compelling brand and market positioning. From this workshop, additional research is generally needed which helps solidify the newly developed market positioning within the competitive set.
People don’t buy what you do, they buy why you do it.
Tell your Story
These are our own motivating factors when we meet clients for the first time – what is it that you are selling, why would I want to buy it and do I connect with it. Sounds too simplistic? Its not! So many company owners never think to ask themselves these questions and as a result, never really succeed to capture the hearts and minds of their target market.