How can your Business make the most of Instagram in 2020?
Last year one of our blogs provided insights into the most effective content and posting strategy for Instagram. Over the past number of months, a lot has changed on Instagram – a multitude of new features have been added, while others have been removed; furthermore, the cultures and conventions surrounding the platform have changed as a result of this. This month’s blog provides an overview of all these features, and allows you to assess if Instagram is a platform that you need to consider for your 2020 digital strategy.
Ask the Question ‘Is My Target Market on Instagram?’
The first thing to consider before adding Instagram to your overall online strategy is whether or not your target market is present on the platform. Instagram is the second largest social media platform in Ireland, but tends to appeal more to a younger audience. 71% of Irish Instagram users are under the age of 35, with the largest age group on the platform being 18-29. If your target market doesn’t fall into this age bracket, you are better off investing your time and money into Facebook; if however, you are looking to reach a younger audience, this platform is the place to be. It is also worth noting that there is a slight female bias of Irish users at 57% female vs 43% male.