About this Programme
Running a Google Ads campaign is the best way to drive traffic to your website and boost online conversions with almost immediate results. Without specialised training, creating and managing successful Google Ad campaigns can be very challenging with many pitfalls.
Our Google Ads workshop will provide you with effective skills and tools so you can perform advanced targeting, bidding, remarketing, and reporting, so your business can thrive and maximise your Google Ads budget.
This Google Ads training course focuses on identifying your business objectives and linking them to your goals for Google Ads. Understanding the fundamentals for Google Ads is necessary to ensure that you maximise the return on your ad spend investment in terms of online conversions and branding. We will take you through keyword research and show you how to articulate your customer’s buying cycle. You will also learn specific features of Google Ads so you can successfully perform every stage of your Google Ads campaign.
After completing this workshop, you will have the skills and insights to build successful Google Ad campaigns that will allow you to reach your KPI’s, increase your revenue and achieve your business goals. We will also teach you how to analyse data from your Google Ads campaigns to consistently improve them.
Topics Covered:
- Setting Goals & Objectives
- Keyword Research
- Campaign Structure
- Creating Google Ads
- Measurement & Reporting
Who is the workshop suited for:
- Business Owners
- Management
- Marketing Staff
Workshop Duration: 5 Hours
