1. Schedule Your Posts
Always Remember: If you schedule your social media posts ahead of time, keep an eye on current events. In the wake of a natural disaster or celebrity scandal, allowing previously scheduled content to be posted could cause a negative reaction online.
Here are some extremely useful suggestions for how best to schedule your posts:
2. Know Your Audience
Always Remember: If you advertise on social media platforms, you must clearly identify your target audience and test ads to make sure they are effective before spending all your advertising budget.
3. Use Impactful Imagery and Video
Always Remember: Make sure that your image, motion graphics or videos reflects a positive image of your business. Even though social media allows communication to be more informal, always get input from your team before posting.
4. Know When to Boost Facebook Posts
Always Remember: It is essential to analyse all your promoted Facebook posts to identify how they have performed based on reach, likes, shares and comments. It may be worth doing something similar again or changing your approach completely.
5. Monitor Social Media Performance
Always Remember: Social media marketing is a marathon and not a race. Be patient when setting social media KPI’s and be flexible in terms of changing your approach if something is not working. When developing a social media plan make sure it is a SMART (Specific, Measurable, Attainable, Realistic and Timely) plan.
Follow these five tips and you will set your business up for success on social media. A good digital strategy will help your business to achieve its overall goals. It is important to set up the right procedures and spend your time efficiently when working with social media.
We hope you found these tips useful and please feel free to contact us if you need help with your social media marketing strategy. We offer a range of social media marketing services for all business sizes using our results driven approach approach.
Contact our Digital Marketing Manager, Jonathan Flynn if you would like to get the most out of your social media presence!