Five reasons why you should consider Google Ads
A lot of businesses that we speak to have many questions about Google Ads. They are cautious about running Google Ad campaigns as they are unsure if these types of campaigns will work well for their business. This Studio News article mainly focuses on the importance of Google Ad campaigns for driving online sales for an e-commerce website and some reasons why they are so effective.
Using the Google Ads Pay Per Click platform requires time and money and many businesses have discovered that it’s time and money well spent. This is because Google Ads deliver a measurable return on investment. It is important not to solely rely on Google Ads as you should have a healthy balance of digital marketing channels, including organic search through effective SEO, email marketing and social media. How you allocate your marketing budget will depend on which channels turn out to be most effective for your business.
Here are five reasons as to why Google Ads are so effective for many businesses.
1 – Scalable
Google Ads are highly scalable, which is why some businesses spend the majority of their digital marketing budget on Google Ads advertising. If you create a Google Ads campaign that is converting at a profitable rate, you can allocate additional advertising budget to the campaign and further boost online sales.
2 – Measurable
Google Ads are highly measurable compared to traditional marketing channels like TV and magazine advertising. Google Ads are very transparent and provide tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are not performing or giving a return on investment.
3 – Flexible
Google Ads are flexible and provide tons of options so you can customise your campaigns and ads to your particular needs such as hyper-targeting the audiences you most want to reach. You can, for example, only display your ad to people who search for an exact keyword you specify, like “Waterford hotels” – filtering out traffic on general terms related to Waterford or hotels. This is not possible with SEO.
You can also narrow your audience by location, time of day, language, browser or device type and more. With Google Ads, you can only display your ads when and where you want them. Google Ads also allows you to leverage their display network on third party websites, which is great for building brand awareness and often converts at a lower cost than Google Search.
4 – Engaging
Google Ads have become much more engaging as they have rolled out lots of new ad formats in the past couple of years, such as product listing ads and in-video ads on YouTube. Google is motivated to do this because more engaging ads get more clicks and that means more revenue for Google. Higher clicks are good for the advertiser too, so take advantage of these new ad formats and extensions.
5 – Complement Other Marketing Channels
Google Ads is complementary to your other marketing efforts. Remarketing is an especially powerful way to use Google Ads to target people who have shown an interest in your business. With remarketing, you can track past visitors to your website with a cookie. Your display ads will then “follow” these people around the Internet, so your brand stays top of mind.
If your competitors are running ad campaigns, then you should consider running them as their ads could be taking sales that could potentially be yours. We always recommend giving Google Ads a try as ads can be changed at any time and campaigns can be stopped if they are not performing. This is the biggest advantage with these ad campaigns as they can be tested and you can avoid wasting too much money on campaigns that don’t deliver. Remember, we are here to help if you would like some guidance on Google Ads or assistance setting up your first Google Ads campaign. Contact Jonathan Flynn our Digital Marketing Manager if you would like more information.