Don’t Lose Traction on the LinkedIn Algorithm in 2025 [8 Tips]

1. Understand LinkedIn’s Content Review Process

At its core, the LinkedIn algorithm operates in three stages which measures the overall quality of your content:

Quality Filtering: First, every post goes through a quality filter that weeds out spam, irrelevant content, and anything that looks like clickbait.

Engagement Testing: Then, it’s tested with a small sample of your network to see how they respond. If it performs well in terms of meaningful engagement (such as comments, reactions, and reposts), it will then be cast out to a wider audience.

Relevance & Network Ranking: LinkedIn prioritises content based on relevance. This takes into account each user’s interests, the type of content they usually interact with and their connections.

2. Focus on your Expertise

The biggest change in 2025 is that LinkedIn is placing a stronger emphasis on expertise and genuine interaction. It’s no longer enough to post generic updates or recycle industry news; the algorithm rewards content that demonstrates original thinking, shares valuable insights, and sparks authentic conversation. This means businesses need to focus on adding something new to the discussion, whether that’s sharing lessons learned, analysing trends, or giving behind-the-scenes perspectives that offer real value to their audience.

3. The First 90 Minutes are Crucial

When it comes to the LinkedIn algorithm, timing is everything. The first 90 minutes after you publish a post are absolutely critical, as LinkedIn’s system is watching closely to see how your audience reacts. If people engage quickly with reactions, comments and shares, the algorithm recognises your content as valuable and shows it to a wider audience. On the other hand, if engagement is slow, the reach of your post will likely taper off altogether. To maximise impact, it’s worth planning your publishing time carefully, when your audience is most active and encouraging interaction straight away.

4. Employee Advocacy

One of the most powerful and often underused ways to maximise organic reach on LinkedIn is through employee advocacy. LinkedIn prioritises content shared by personal profiles over company pages, meaning your team members can help spread your message far more effectively than relying on the business page alone. When team members share, comment on, and engage with your company’s content, it signals to the algorithm that your posts are valuable and worth showing to more people.

This works best when you make it easy for your team; keep them in the loop of your posting schedule provide them with suggested talking points so they can share content authentically while staying on message. Over time, this approach builds both personal credibility for employees and brand visibility for your business.

While personal pages receive better organic reach on the algorithm, this isn’t to say that you should do away with your company page altogether. Company pages still offer more in-depth tools when it comes to analytics and advertising, so the two pronged approach is often your best bet.

5. Native Formats over Outbound Links

LinkedIn wants to keep users on their platform for as long as possible and penalises posts with links that take users off site. Baring this in mind, it’s best to opt for native LinkedIn mediums such as articles, carousels and videos. If you need you share a link, placing it in the comments instead of on the post caption itself can help preserve your reach.

6. Carousels are on Top

In recent years, carousels have emerged as one of the strongest performing content types on LinkedIn. Unlike static posts, carousels invite interaction by encouraging users to click or swipe through multiple slides, which signals to LinkedIn that the content is engaging. This higher dwell time increases visibility and can lead to more conversations around your post.

Carousels are also an excellent way to deliver value, breaking down tips, data and stories into digestible pieces that keep the attention of your audience. For businesses, this format combines education with engagement, making it a powerful tool in any LinkedIn strategy.

However, it’s also important not to rely on carousels alone. Diversify your content to include a mix of static images, videos, articles, polls and text only posts to drive your discoverability and reach different segments.

7. The Right Posting Frequency

Consistency is key on LinkedIn, but more isn’t always better. Posting too often can dilute engagement, while posting too little means missing opportunities to stay visible in your audience’s feed. The sweet spot for most businesses is between two and four posts per week, frequent enough to maintain momentum without overwhelming your followers. Quality should always come before quantity; one well-thought-out, engaging post will outperform multiple rushed updates just to tick a box. By developing a consistent posting rhythm, your business can stay top of mind while allowing the algorithm to recognise and reward your activity.

8. Use Hashtags Wisely

Why hashtags are not as effective as they once were, they still help to some degree in increasing your discoverability. The current advice for LinkedIn posts is to use them wisely, 3-5 high relevant hashtags is plenty. Any more than this can look spammy and reduce impact. A combination of broad hashtags such as #Marketing and more specific hashtags will help you strike a balance of being both widely discoverable and contextually relevant, helping you attract the right kind of audience.

Ready to Elevate Your LinkedIn Strategy?

Ultimately, mastering the LinkedIn algorithm in 2025 is about shifting from chasing quick wins to building consistent, high-quality engagement. That means posting with purpose, responding to comments promptly and using your analytics to understand what resonates most with your audience. By doing this, you’re working with the algorithm rather than against it, all while building stronger, longer-lasting connections that translate into real business results.

If you’d like expert support in putting these strategies into practice, get in touch with us today on info@marla.ie or 051 853 650. Our suite of digital marketing services is designed to help businesses like yours stand out, connect with the right audience and turn engagement into measurable growth.