Digital Display Advertising (DDA) offers a very cost effective way of increasing exposure and awareness for your brand.

We have significant experience on the many Digital Display Advertising pay per click options.

Digital Display Advertising | Marla Communications

The primary goal of Digital Display Advertising is brand building. If you are hoping for a ‘quick win’, then display advertising is not for you. However, before you dismiss DDA, consider the statistics. 59% of online shoppers confirmed that display advertising impacted directly on purchases they made at a later date. So yes, display advertising works, but it is a medium to long term success strategy.

We design digital display advertising banners for all requirements such as leader board ads, sky scraper ads, MPU’s (Mid Page Unit’s). We also develop interactive files that create high levels of engagement and we always avoid banner blindness!

 

The big advantage of working with us is that we can also work directly with third party websites and agencies in the digital display advertising field.

Analysis

Testing

Search Engine Marketing (SEM)

We believe that Analysis, Testing and Adaptation is the most important aspect of any campaign. With digital marketing, we can very quickly assess how effective we are being by analysing if we are hitting our goals, are online browsers reacting as expected, are people engaging.

The wonderful thing about digital marketing is that we can adapt within a couple of days of the campaign launch. Through the use of analytical tools such as Google Analytics, Google Ads, Social Media Insights and our own internal analysis, we can pinpoint issues and challenges and work to address these as the campaign progresses.


Would you like to get your brand out there in front of a large targeted audience?

Schedule a meeting with us today and we will show you how we can increase exposure for your brand and business online.

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